Rolex UK digital strategy for 2018

My company GSD®, for the second year, will be working alongside Rolex on digital strategy for their UK retailers in 2018.

My company GSD®, for the second year, will be working alongside Rolex on digital strategy for their UK retailers in 2018.

I attended an exclusive Rolex meeting at 19 St James’s Square, London on 24 January 2018.

I believe it is one of the most powerful brands in the world and to be working in collaboration with them is a real honour.

Discussions included digital marketing plans and the intended roll-out of the retailer digital programme through the official Rolex retail network in the UK and Ireland in 2018.

Objectives of the meeting included:

– Improving Official Rolex Retailers visibility in search engines.

– Generating more qualified leads in-store for the Official Rolex Retailers network.

– Enhancing the overall customer experience of the Rolex brand on-line.

Rolex is a Swiss luxury watchmaker. Founded by Hans Wilsdorf and Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919.

Forbes ranked Rolex 64th on its 2016 list of the world’s most powerful global brands. Rolex is the largest single luxury watch brand, producing about 2,000 watches per day.

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